|  Reasons to have a Web Site.
- You can make up-to-date product information available to customers all over the world, all the time. A Web site is easier and quicker to update than printed brochures and price lists, and its capacity is almost limitless, so you can provide more comprehensive information. You could save money on printing and distribution costs as well.
- Improve customer service by, for example, providing answers to frequently asked questions on your Web site. Straightforward sales and information requests can be processed automatically and immediately. Online forms can be used to allow customers to request quotations or ask for further information.
- Set up an online shop -- rents in cyberspace are much lower than they are in the real world! Providing secure online ordering is now affordable even for the smallest business.
- The Web may be a global medium, but it's made up of thousands of villages. It's ideal for niche marketing on a worldwide scale -- you can use related Web sites and discussion groups to find potential customers for your product or service, no matter how specialised it is.
- Use the Web to expand your market. If you want to trade internationally, or even nationally, and your customers have access to the Net, the Web may be the most cost-effective way to do it.
- Gather information about your customers at minimal cost simply analysing the traffic information collected by your Web server can provide valuable information about who your online customers are and what they want.
- Provide personalized information to individual customers based on their preferences. No other medium allows you to do this so cheaply. Your Web site can add value by providing something extra for your customers.
- Steal a march on your competitors. If they don't have Web sites yet -- get in there first! If they do, study them and think of ways to make yours better!
- Boost your image. For small businesses, a well-designed Web site is a great way of instilling confidence, and looking bigger than you are!
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